Aurari is a media and advisory brand for sellers, founders and revenue leaders exploring the craft of selling.

We examine what actually drives revenue as artificial intelligence becomes embedded in every seller's day-to-day work.

We also challenge the temptation to celebrate the wins while ignoring the failures, and the lessons, that came before them.

Why? Because success is rarely a straight line.

There are prospects who ghosted. Products customers insisted they wanted, then refused to pay for. Pricing strategies that quietly taught customers and sellers alike to expect aggressive discounts.

We have built pipeline from nothing, sold complex products to sceptical buyers around the world and turned fragile early accounts into repeatable revenue, more than once, in markets that had not yet decided what they believed.

Through media, research and advisory, Aurari helps ambitious commercial people develop the judgement needed to sell well and unlock repeatable revenue in the age of intelligent machines.

I have always sold as the underdog. Not inside a famous SaaS company with guaranteed inbound demand, but into markets that had not yet decided what they thought, with no category to lean on and nobody else to close the deal.

For a long time I thought that all these factors of being an underdog made being a seller harder. It took me a while to realise it was actually where I learned the most. When nothing is given to you, you have to build the case for trust, for urgency, and for the story itself, before you can even begin to sell the solution.

That is the work I still do now: building pipelines from nothing, selling technical and complex products into sceptical buyers, and turning fragile early accounts into top 10 customers by revenue, not through charm, but through systems and processes that leverage my judgement and critical thinking.

I explore all of this at Aurari, my media and consultancy brand.

Based in Copenhagen, originally from London, with dual British and German citizenship. Wife, mother, and still sold on markets no one else wanted to touch first.

If you want to work together, whether that is advisory work, a speaking engagement, a podcast conversation or a brand partnership, get in touch.